Social Network does affect your search ranking! That’s why the major search engines like Google, Yahoo, and Bing integrate %sCstrong>social network elements within their respective products and services.
Put it this way, search engines always consider in the searchers’ perspectives. What are the searchers’ needs and what is the “in” things currently? Thus, integrating your branding with social network with relevant and useful content will greatly impact your search ranking.
So, how does social network works for you then? Where do I start from especially when there’re hundreds of social network platform out there on the web? What tactics are right for my website when it comes to social network marketing?
Sad to say that to implement a successful social network marketing require a lot of resources and effort. For those who do not have the resources and time, I will recommend to kick off with Twitter and Facebook for a start.
For Twitter, you can start to tweet links to promote your web site, products and services without spamming. Implementing Twitter on your home page for Press Release or Latest News announcements will be a good choice and is a commonly used tactic to improve your ranking.
Updating your events and products on Facebook proofed to drive traffic to your website easily. Remember that the targeted audience for Facebook is usually younger and contacting people who negatively tweet or comment about your brand is advisable but requires some effort with careful strategies.
There are a lot of people out there merely jumped into Facebook and Twitter for their online marketing just because of the Facebook and Twitter phenomenons. Believe it or not, 99% of them don’t usually know what they’re doing.
In fact, most accounts will be abandon or left unattended after some time. This is definitely not the way to use Facebook and Twitter for online marketing. You should make use of the search features to do regular searches on your own brand. Listen and attend to both positive and negative feedback for your brand in term of products or services.